Messages
4/28/2022
10 : 34
How To Earn Real Money For Walking, VR Simulated Kisses and a Billionaire More Important Than Elon Musk | Non-Obvious Insights #318
The most interesting and non-obvious stories of the week. Dear Newsletterest, Elon Musk was big news this week, but he's not the most significant billionaire we should be talking about right now.
4/21/2022
10 : 24
Micronations, Cleaning Up Barcelona and How Corporate Boards Are Failing All of Us | Non-Obvious Insights #317
The most interesting and non-obvious stories of the week. Dear Newsletterest, Why do schools in America continue to consider legacy in the college admissions process? What would it take to gain a
4/7/2022
10 : 24
The Huckster Economy, Balloon Telescopes and the Non-Obvious Newsletter Honored In 2022 Webby Awards! | Non-Obvious Insights #315
The most interesting and non-obvious stories of the week. Dear Newsletterest, I have always thought the idea of a "humble brag" was stupid. You're either humble, or you brag. Why try to
3/31/2022
10 : 24
Metaverse Marketing, the Greatest Tourism Video Ever Made, Being Indian Enough and Inescapable Nostalgia | Non-Obvious Insights #314
The most interesting and non-obvious stories of the week. Dear Newsletterest, Bhangra dancing, vallenato music, metaverse marketing and inescapable nostalgia are all topics in this week's
3/24/2022
10 : 24
Paying Leopards For Their Spots, the World's Greediest Billionaire and A Business Lesson From Mike Tyson | Non-Obvious Insights #313
The most interesting and non-obvious stories of the week. Dear Newsletterest, I'm sitting here in the Maine Highlands this evening writing the stories for this week and preparing for an event
3/17/2022
13 : 34
The Stupidity of Dying Rivers Green, 10 Breakthrough Technologies and How Pubes Can Save The Planet | Non-Obvious Insights #312
The most interesting and non-obvious stories of the week. Dear Newsletterest, Welcome to a week filled with breakthrough technologies, ecologically stupid traditions, the possible end of daylight
3/10/2022
11 : 24
SXSW Preview, Amazon Shuts Its Terrible Bookstores and the Woman Behind the World's Most Unique Airbnbs | Non-Obvious Insights #311
The most interesting and non-obvious stories of the week. Dear Newsletterest, A big welcome to all of you who will be joining us at one of our Non-Obvious events at SXSW this coming weekend! In this
3/3/2022
11 : 24
The World's Tiniest Brand Canvas, Rethinking Einstein's Theory and How To Help The Ukraine | Non-Obvious Insights #310
The most interesting and non-obvious stories of the week. Dear Newsletterest, What can any of us really do right now to make a difference for people who are suffering in the Ukraine? Can one-
2/24/2022
11 : 24
The Overthrow of Hawaii, CNN's Trust Betrayal and Forcing Politicians To Watch Dystopian Sci-Fi | Non-Obvious Insights #309
The most interesting and non-obvious stories of the week. Dear Newsletterest, Why is history boring? Could we make our world better by forcing our legislators to watch sci-fi showing them how much
2/17/2022
11 : 34
Disney's Futuristic Planned Community, the Biggest Parenting Taboo and How Humans Are Losing Our Sense of Smell | Non-Obvious Insights #308
The most interesting and non-obvious stories of the week. Dear Newsletterest, My ritual of finding stories to share with you was tougher than usual this week. Aside from my best and worst Super Bowl
2/14/2022
6 : 24
Special Issue: The Best and Worst of Super Bowl Marketing Strategy | Non-Obvious Insights
The most interesting and non-obvious stories of the week. Dear Newsletterest, It is the early morning after the Super Bowl and I just posted my annual picks for the best and worst advertisers from the
2/10/2022
11 : 24
Why I Finally Redesigned My Website, Super Bowl Ad Preview and the Birds Aren't Real Movement | Non-Obvious Insights #306
The most interesting and non-obvious stories of the week. Dear Newsletterest, I find websites to be a tortuous thing when I am the one responsible for them. This week I finally launched phase one of my
2/3/2022
11 : 24
Fake Scarcity, Good Mansplaining and Indonesia's Sinking Capital | Non-Obvious Insights #305
The most interesting and non-obvious stories of the week. Dear Newsletterest, This week I'm getting excited for two of my favorite events: SXSW and the Olympics. I know the Olympics won't have
1/27/2022
11 : 34
The Gossip Industry, Ghost Flights and Why Inexperienced Politicians Keep Winning | Non-Obvious Insights #304
The most interesting and non-obvious stories of the week. Dear Newsletterest, This morning I'm thinking about the value of experience, why there is such a thing as the gossip industry and empty
1/20/2022
11 : 24
Hypnotic Dining, Pet Cloning and the Hidden Shame of Unvaccinated Deaths | Non-Obvious Insights #303
The most interesting and non-obvious stories of the week. Dear Newsletterest, I'm on the road in Orlando today and while I don't miss these quick 24 hour trips, being at Disney with their
1/13/2022
15 : 24
People Named Kovid, What NFL's Wildest Game Can Teach Us and Why You Should Sleep Twice A Night | Non-Obvious Insights #302
The most interesting and non-obvious stories of the week. Dear Newsletterest, It felt like my curated feed of stories exploded this month with more than just year opening predictions and near year
1/6/2022
11 : 24
Lickable TV, The Distraction of the Century and Why Gen Z Hates Millennials | Non-Obvious Insights #301
The most interesting and non-obvious stories of the week. Dear Newsletterest, It's 2022, we're all back at work and life and there's so much to talk about. This week's stories span from
12/16/2021
10 : 54
27 Non-Obvious Stories That Offer A "Year In Review" Recap of 2021 | Non-Obvious Insights #300
The most interesting and non-obvious stories of the week. Dear Newsletterest, Welcome to Issue #300 of this newsletter! It's hard to believe that it has already been six years since I started, but
12/9/2021
10 : 24
The Best Non-Fiction Books of 2021, Google's Year In Search and a Disastrous Michelin-Starred Meal | Non-Obvious Insights #299
The most interesting and non-obvious stories of the week. Dear Newsletterest, The Non-Obvious Book Awards have been announced! In case you missed it, be sure to check out our Longlist selections for
12/2/2021
10 : 34
6 Biggest Book Trends of 2021, What Makes a Great Whistleblower and Why Ocean Cleanup May Be Pointless | Non-Obvious Insights #298
The most interesting and non-obvious stories of the week. Dear Newsletterest, Yesterday I published the first in a series of six posts featuring the biggest trends we saw across hundreds of non-fiction